Nissan Crossover
A direct mail pack bringing together all of Nissan’s crossover range. Aimed at existing crossover customers looking to change their vehicle as well as potential customers who have shown interest in one or more of their models.
Client - Nissan / Agency - TMW Unlimited
A direct mail pack bringing together all of Nissan’s crossover range. Aimed at existing crossover customers looking to change their vehicle as well as potential customers who have shown interest in one or more of their models.
Each car has it’s own world that surrounds it in terms of marketing and communications material. So the challenge here was to design something that brings all of these vehicles together despite their strong individual looks and worlds in which they inhabit.