Working with a team of creatives and developers to celebrate Lynx’s Africa fragrance turning 18, we commissioned 18 artists to create celebratory pieces of content. ranging from illustrations to videos, gifs and sculptures. We presented each piece within a bespoke tumblr page unlocking a new piece of content everyday for 18 days. Tumblr users could also apply the custom design as a theme to their own pages.
To celebrate Lynx’s Africa fragrance turning 18. We designed a bespoke tumblr page and commissioned 18 artists to create celebratory content.
New content was unlocked everyday for 18 days. Visitors had the opportunity to submit artwork and become the 18th Artist.
Content ranged from illustrations to videos, gifs and sculptures. By artists such as Kyle Platts, INSA, Jim’ll Paint It, Andrew Groves, Duffy and many more.
Tumblr users could also apply the bespoke page design as a theme to their own pages.